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Welcome to Private Health News. Your privacy is important
to Southern Ohio Medical Center and Private Health News, Inc. ("PHN").
PHN is under contract with Southern Ohio Medical Center to provide to you the
health information you requested ("Content").
That information is provided to you through PHN's website
even though it is framed with Southern Ohio Medical Center logo. This Privacy
Policy will tell you what information we collect about you
and about your use of our Website.
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1. Information Collection and Use
Information Collection. In order to make
your experience on our Website and through the e-mails sent
to you on the Content as valuable as possible, you must
register. During registration you will be requested to provide
certain required and optional contact information, demographic
information and unique identifiers. We use this information
so that the Content that we send to you via e-mails or make
available to you through our Website is only the information
that you have requested. We also collect non-personal information
from you about your use of our Website, emails and special
promotions that we send to you. Other than the information
you provide at sign up, which you may update it from time
to time, PHN receives no information about you from Southern Ohio Medical Center.
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Information Use. The following are other
ways that we use information about you that we have collected.
Except as specifically mentioned in this Privacy Policy,
we will not provide you name, address, e-mail address or
other personally identifiable information to any third party,
other than Southern Ohio Medical Center, without your prior consent.
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Aggregate Data. We create aggregate data
about visitors to our Website to assist us in developing
and improving our Website and the e-mails that are sent
to you. We also use aggregate data for market analysis.
We may provide information from our Website in aggregate
form, with personal identifying information removed, to
third parties. For example, we may tell a healthcare partner
what percentage of our users reside in a particular geographical
area or we may provide information to a potential advertiser
of a product that would appeal to a diabetes patient about
what percentage of our users have indicated that they are
interested in receiving information about diabetes. Depending
on our agreement with the third parties, we may or may not
charge our partners for this information.
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Marketing and Advertising.
We may target our advertising or marketing depending on
information we have about you. For example, a user we know
is a woman may receive advertising for products targeted
at women that a male user will not see, or a user that we
know is interested in the topic of diabetes may receive
advertising for new diabetes therapies (although in neither
case will the advertiser have access to any individually
identifiable information about you through us). Information
about users' visits to our Website, such as number of times
they have viewed an ad (but not user name, address or other
personal information), may be provided to advertisers who
serve ads to users on our Website.
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Third Parties. In addition to sharing
aggregate data (discussed previously), we may share some
kinds of information with third parties as described below.
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Southern Ohio Medical Center: Under our agreement
with Southern Ohio Medical Center, both Southern Ohio Medical Center and PHN have access to and
ownership rights for all user information on our Website
that is either branded or co-branded with Southern Ohio Medical Center. Additionally,
Southern Ohio Medical Center is provided information about aggregate usage
of the Site. Users cannot opt-out of having their information
provided to Southern Ohio Medical Center. Southern Ohio Medical Center has agreed to honor the
applicable terms of this privacy statement with regard to
all information collected through our Website; however,
this privacy statement does not cover information that you
have directly provided Southern Ohio Medical Center or that Southern Ohio Medical Center has been
provided by any third party.
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Promotional/Special Offers:
Sometimes we may communicate offers to selected
groups of users on behalf of other businesses. When we do
this, we do not give that business your name and contact
information. In other situations, we may provide you an
opt-in box to consent to receiving an email from a business,
and we make clear that by opting in you consent to submitting
your data to that third party. You can always opt-out of
receiving such emails at the time you register or at any
time; see Choices/Opt-out below for more details about opting-out.
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Business Transfers : If we transfer
a business unit (such as a subsidiary) or an asset (such
as our Website) to another entity, we will transfer all
or part of the information we hold to them but will require
them to agree to honor the applicable terms of this privacy
policy.
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Legal Requirements : We may release
personal information, if, in our judgment after review by
an attorney, the release is compelled by law or regulation,
or if the release is necessary to prevent the death or serious
injury of an individual.
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Subsidiaries : PHN may disclose personal information
to its corporate subsidiaries and sister corporations. Any
personal information provided to subsidiaries or sister
companies of PHN will be treated by those subsidiaries in
accordance with the terms of this privacy statement.
Other than the cases described above, we will not release
personally identifiable information about you to a third
party without your consent.
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2. Profile
We store information that we collect through log files
and/or third parties to create a profile of our users. A
profile is stored information that we keep on individual
users that details their viewing preferences. Consequently,
collected information is tied to the user's personally identifiable
information to provide offers and improve the content of
our Website for users. This profile is used to tailor a
user's visit to our Website, and to direct pertinent marketing
promotions to the user.
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3. Cookies
A cookie is a piece of data stored on the user's computer
tied to information about the user. We use cookies on this
Website to recognize you for simplified log in, to ease
your navigating the Website and to chronicle utilization
of our Website. If users reject our cookies, they may still
use our Website. These persistent cookies can be removed
by following Internet browser help directions.
This privacy statement covers the use of cookies by this
Website. Please be aware that PHN and Southern Ohio Medical Center are not
responsible for the use of cookies by any advertisers or
other third parties who are linked to this Website. We encourage
our users to be aware when they leave our Website and to
read the privacy statements of each and every website that
that they visit from our Website.
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4. Communications from our Website
Confirmation. We send
all new users a welcoming email to verify passwords and
usernames as well as to confirm the information that the
user has chosen to receive.
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Website and Service Announcements.
We communicate with our users for Website and service
announcement updates. We may send you an announcement of
the introduction of a new service through our Website that
may be of interest to you. On rare occasions it also may
be necessary to send out a strictly service related announcement.
For instance, if our service is temporarily suspended for
maintenance we might send users an email. Generally, users
may not opt-out of these communications, though they can
deactivate their account. However, these communications
are not promotional in nature.
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Customer Service.
We communicate with users on a regular basis to provide
the requested Content and in regards to issues relating
to their account we reply via email or phone, in accordance
with the users wishes.
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5. Choice/Opt Out
Our users are given the opportunity to 'opt-out' of having
their information used for purposes not directly related
to our Website at the point where we ask for information.
Users who no longer wish to receive the additional information
and special offers may opt-out of receiving these communications
by emailing us at optout@privatehealthnews.com.
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6. Links Our Website contains links
to other websites. Please be aware that PHN and Southern Ohio Medical Center
are not responsible for the privacy practices of such other
websites. We encourage our users to be aware when they leave
our Website and to read the privacy statements of each and
every website that collects personally identifiable information.
This privacy statement applies solely to information collected
by PHN's Website.
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7. Security Protecting
your privacy and personal information is a top priority.
We have taken careful measures to secure both your information
and the physical location of our servers. All of our users'
information is restricted in our offices. Only our associates
who need the information to perform a specific job are granted
access to personally identifiable information. Furthermore,
all associates are kept up-to-date on our security and privacy
practices. Every quarter, as well as any time new policies
are added, our associates are notified and/or reminded about
the importance we place on privacy, and what they can do
to ensure our users' information is protected.
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8. Correcting/Updating/Deactivating
Personal Information
If a user's personally identifiable information changes
or if a user no longer desires to receive the Content, we
provide a way to correct, update or deactivate a user's
personally identifiable information. This can usually be
done at the member information page or by emailing our Customer
Support at support@privatehealthnews.com.
By indicting that you no longer want to receive the Content,
you will continue to receive additional information and
special offers. If a user also no longer wish to receive
the additional information and special offers, see Choices/Opt-out
above for more details about opting-out.
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9. Notification of Changes to Privacy
Policy
If we decide to change our privacy policy, we will post
those changes to this privacy statement, the homepage, and
other places we deem appropriate so our users are always
aware of what information we collect, how we use it, and
under what circumstances, if any, we disclose it. We will
use information in accordance with the privacy policy under
which the information was collected.
If, however, we are going to use users' personally identifiable
information in a manner different from that stated at the
time of collection we will notify users via email. Users
will have a choice as to whether or not we use their information
in this different manner. However, if users have opted out
of all communication with our Website, then they will not
be contacted, nor will their personal information be used
in this new manner. In addition, if we make any material
changes in our privacy practices that do not affect user
information already stored in our database, we will post
a prominent notice on our Website notifying users of the
change. In some cases where we post a notice we will also
email users, who have opted to receive communications from
us, notifying them of the changes in our privacy practices.
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Contact Information
If users have any questions or suggestions regarding
our privacy policy, please contact us at:
Phone:
(513) 731-6700
Toll Free: (800) 399-0109
Fax: (513) 731-6705
Email: support@privatehealthnews.com
Postal Address:
Private Health News
1776 Mentor Avenue Suite 210
Cincinnati, Ohio, U.S.A. 45212
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